As online marketing grows, it’s becoming imperative that we as advertisers find ways to set ourselves apart from the competition. We’ve written many posts in the past about the importance of ad text testing, so below you will find a...
Defining Your PPC Strategy
It is easy to get lost in the details of bids and keywords with your PPC account but have you asked yourself recently what are you really trying to achieve? It may seem like a silly question but think about...
PPC News Roundup for 3/19/2010
Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google...
Make Mobile Marketing Work For You
With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over...
Happy St. Patricks Day from PPC Hero
Celebrate St. Patty’s Day with green beer, fun parades, shamrocks and lucky little leprechauns. Good luck on the pot o’ gold.
A Cool (Repurposed) PPC Tool Discovery
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused,...
PPC News Roundup for 3/12/2010
Do you pause keywords solely due to low conversion rates? In his post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover...
Happy Birthday PPC Hero! Congrats on Turning 3 Years Old!
Happy Birthday PPC Hero! Still going strong with 5,260 subscribers!
Continue Reading Happy Birthday PPC Hero! Congrats on Turning 3 Years Old!
Hanapin is Hiring! – Looking for Search Marketing Specialists
Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we’re looking for talented folks who...
Continue Reading Hanapin is Hiring! – Looking for Search Marketing Specialists
iSpionage – The Keyword research tool – Sponsored Post
The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position. The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords....
Continue Reading iSpionage – The Keyword research tool – Sponsored Post
PPC Hero Got a Facelift!
A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very...
PPC News Roundup for 2/26/2010
Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great post from Search Engine Land that dives into some performance data behind both short and long tail...
