Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking...
New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth....
PPC News Roundup for 1/22/2010
You maybe determined to give your PPC accounts a makeover this year, but remember to optimize PPC accounts gradually. Melissa Mackey from Search Engine Watch discusses why drastic changes can end up hurting your account and some ways to achieve...
Outsource Search or Keep it In-House?
In this case, I’m not referring to traditional manufacturers and distributors that contract an agency to sell their goods and services through search. Instead, I’m referring to online companies that possess the knowledge, ability and experience to maintain their own...
PPC News Roundup for 1/15/2010
The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords. Here’s a great tutorial on what types of Google Analytics reports you...
Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo....
Continue Reading Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
PPC News Roundup for 1/8/2010
Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a...
Our Greatest Hits for December 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Need...
Did Your Holiday Optimization Work?
Now that the holiday festivities and hangovers are over with, it’s time to determine whether or not you pre-holiday optimization efforts were effective. So, what questions do you need to ask and what numbers do you need to evaluate? Impressions...
New Contact Form Extensions Beta from Google – Super Cool
Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions! I got an email from my Google rep asking if I wanted to participate in a new beta from...
Continue Reading New Contact Form Extensions Beta from Google – Super Cool
PPC Outside A Vacuum
This is a special guest blog post from Matt Umbro at theppcblog.com. Any PPC campaign interface provides valuable metrics such as number of clicks on a particular ad or the click-thru-rate (CTR) of a certain keyword, but to solely look...
Happy New Years 2010 from PPC Hero
Happy New Year! 2009 was a rough year for the country with the economy and all, so PPC Hero is cutting loose! Okay, maybe a bit too loose! But you can’t blame him… he has the PPC world resting on...
