July 31, 2007 By Amber
There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions: Post-pay allows you to pay...
Continue Reading Don’t Let Your Google AdWords Ads Get Turned Off…
July 30, 2007 By Joe
Our first survey was a success! First, we’d like to thank all 43 respondents for their participation. Below are the results of the survey. Tomorrow I will post an analysis of the survey results; and on Thursday I will post...
Continue Reading AdWords Quality Score Survey Results Are In
July 27, 2007 By Amber
Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger...
July 25, 2007 By Amber
Microsoft takes another step in challenging Google with their new ‘Gatineau Analytics’ Package. There’s not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who...
July 25, 2007 By John
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud What is the difference between click fraud or invalid clicks? After reading this expose’, it is my hope that you will walk away (browse away?) with a better understanding...
July 23, 2007 By Joe
This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey – and this is a gentle reminder to those of you haven’t done so yet! The survey is looking to determine how...
Continue Reading Give Us Your Two Cents on the Google AdWords Quality Score
July 20, 2007 By John
All of us here at PPC Hero are consistently looking for ways to improve ourselves. This need for betterment comes in a myriad of flavors: writing, PPC management, blog management and all of the behind the scenes SEO work, too....
July 19, 2007 By John
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should...
Continue Reading Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
July 19, 2007 By Amber
An article on adwords unexpected match types talks about how your ads could be coming up for completely irrelevant search terms. The cause of this is Google Adwords broad match, which is now being called by some, Google expanded broad...
July 18, 2007 By Joe
After doing some sleuthing into Google’s AdWords quality score, we’d like to ask for your opinion on the matter! We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion...
July 17, 2007 By Joe
Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found...
July 13, 2007 By Joe
Last week I posted a note about Google’s AdWords Ad Preview Page – a very handy tool to keep your unnecessary impressions to a minimal. Well, we have another winner for you. You may be running international campaigns on Google...
Continue Reading Google Global Firefox Extension is Your Friend
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