Google makes it easy to set up a PPC campaign, but some advertisers assume that after they've typed in some keywords, set the budget, and switched on the campaign, there's nothing more to do except sit back and watch the conversions roll in. In reality, any account can benefit from a few quick, simple tweaks designed to optimize ROI – and these updates don't cost anything … [Read more...] about 8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
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6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and the targets which they will be measured against. One common mistake that account managers make is only focusing on lagging indicators of … [Read more...] about 6 Quick Metrics For Empowering The CMO
Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. Following my last article about the top 10 … [Read more...] about Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
Three Ways to Account for Mobile Traffic in a Post-Enhanced World
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. Just over one year ago I wrote a post entitled You’re Closer to Being … [Read more...] about Three Ways to Account for Mobile Traffic in a Post-Enhanced World
Boost Your AdWords CTR with Sitelink Descriptions
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional lines of text were added from your other ad copy to flesh out the sitelinks. These provided extra … [Read more...] about Boost Your AdWords CTR with Sitelink Descriptions
Revisiting Display Targeting One Year Later
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. For this month's series post I knew I wanted to talk about the Display Network, so … [Read more...] about Revisiting Display Targeting One Year Later
Making Conversion Rate Optimization Work for You & Your Client
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. When it comes to conversion rate optimization (CRO), I would say that you might … [Read more...] about Making Conversion Rate Optimization Work for You & Your Client
Refresh Your Ad Testing With 4 New Analyses
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. As you spend more and more time doing the same thing, it’s expected that you’ll … [Read more...] about Refresh Your Ad Testing With 4 New Analyses
How To Run Remarketing Like A Boss
Today's post comes from PPC Hero Ally, Tyler Jordan of PPC Associates. -- Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes. You like your chicken spicy? Put some cayenne in it. If your funnel doesn’t match the one I’m about to show you, change it up to fit your style. That said, … [Read more...] about How To Run Remarketing Like A Boss
Comparison-Shopping Engines: The top 10 CSEs, Part 2
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. In my first blog post of this series I … [Read more...] about Comparison-Shopping Engines: The top 10 CSEs, Part 2
Webinar Recording – 8 Advanced Display Network Tactics
Whether you’re already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns. Join Hanapin Marketing PPC experts Amanda West-Bookwalter and Carrie Albright as they go through 8 Advanced Display Network … [Read more...] about Webinar Recording – 8 Advanced Display Network Tactics
Google’s Auction Insights Just Got Even More Awesome
Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re powerful, and it’s sort of crazy that Google is even willing to share that information with all of us. It makes sense, as being … [Read more...] about Google’s Auction Insights Just Got Even More Awesome
