Yahoo Shuts Down Their Content Network in Europe

January 14th, 2009 | Joe | Yahoo! Search Marketing

Today we received an announcement from Yahoo UK that they will be discontinuing their Content Match product in Europe. If you are running ads within a European-targeted Yahoo account, your campaigns will be effected.

Just for clarity sakes, I will sample directly from the Yahoo notification:

“As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe.

The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our solutions to deliver a high ROI for our advertisers.

Content Match will close on 31 March 2009, after which the product will no longer be supported.
All Advertisers should therefore opt out of the Content Match marketplace by this date.
Your account manager will be happy to assist you.

Opt-out instructions:
1.       Login to your account.
2.       Click on the ‘Administration’ tab.
3.       Click on the ‘Edit’ button next to ‘Tactic Settings’
4.       Set ‘Content Match Status’ to OFF.
5.       Click on the ‘Save Changes’ button.

We aim to work with you to propose alternative products.”

Aside from focusing on sponsored search and display ads, I wonder what the underlying motivation is for Yahoo to make this decision? Honestly, I have never received great results from the US or UK content networks. Is the US content network soon to follow? We’ll keep you posted!

This entry was posted on Wednesday, January 14th, 2009 at 10:00 am and is filed under Yahoo! Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

http://www.digitas.fr Eloi

Yup, the clicks will actually stop coming in completely from the 31st onwards, but we have already felt a big slowdown in content clicks… shutting down the network one site at a time I guess.
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http://www.scoliosisnutty.blogspot.com Simone Icough

Hola

Just read your blog about Yahoo’s contextual network, are you on Twitter so I can follow you?

Thanks

Simone xx
http://www.ppchero.com John

@Simone,

Check us out: http://twitter.com/ppchero

Thanks for commenting!
http://www.avalancheinternetmarketing.com Matt L

So was anyone getting a positive ROI off Yahoo content for anything other than low-quality list building? I never tried euro but the US traffic was awful.
http://www.scoliosisnutty.blogspot.com Simone Icough

I must say that we have never had great results with Yahoo, we do have some rankings on the Yahoo engine, however, conversions are not as good as those who come from Google

Simone
Pingback: Yahoo stellt Content Match ein
http://www.merakarobaar.com Zia Ur Rahman Baig

I like PPC Hero. This website helped me a lot.

Yahoo Shuts Down Their Content Network in Europe

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