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Category: Whitepapers

The Secret to SEM Success: Machine Learning

We’ve partnered with Acquisio to tell you about our insights on machine learning and share our secrets to success, particularly SEM success. Ultimately, humans and machines work better together. Let us tell you why.

The 2017 Guide to Google AdWords

In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!

The State of Paid Social 2017

We're excited to roll out our first ever State of Paid Social! In this report, we’ll work through which platforms are performing the best, which features are worth investing in, and where to spend your budget.

The Best of the Best Industry Updates of 2017

Every month, the PPC experts at Hanapin have a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the all the consistent changes in the PPC world, and we...

Conversion Tracking for PPC Managers [The Basics]

In this whitepaper, we’ll discuss specific troubleshooting within Google Analytics, how to check Google Analytics and AdWords goals, Facebook tracking, Google call tracking, and tons of other goodies, so buckle up!

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