Improving your paid search results is an ongoing challenge – CPCs are constantly rising, and finding new areas for optimization can be increasingly difficult. A critical, but often overlooked part of an SEM strategy is focusing on call conversions.
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar as we partner with Invoca to teach you tactical tips and smart strategies to boost your PPC results with call analytics.
- How to think about voice search as part of your holistic strategy
- The ROI of incorporating calls into your PPC strategy
- Tactics to optimize against robocalls and wasted ad spend
- Ways to leverage AI-powered call conversion data and caller insights to optimize your targeting and bidding strategies, in real time
- Mobile-friendly and impact to PPC costs and why it matters
- Changes in mobile traffic and associated revenue
- Splitting your campaigns by mobile vs desktop to improve conversions and ROI
- How users typically use voice in their search
- Voice search examples, adding call extensions or click-to-call ads