2014 State Of Paid Search Is Here!

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—a majority of them decision-makers with their company—completed our survey and collectively reached some very clear conclusions, including:

  1. More and more search marketers are adding third-party software to their toolbelt.
  2. More people than ever before feel successful in the PPC marketplace, and it’s poised for  more growth in 2015.
  3. While Facebook dominated social advertising just a few short years ago, challengers are gaining quickly.

Download the State of Paid Search for the most comprehensive statistical breakdown of the digital ad industry to date—and to draw your own conclusions about where we’re headed.

The-State-of-Paid-Search_Hanapinheader_1jpgDownload Now!

The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.