Did you know that call tracking can provide you with incredibly rich data to help you better visualize and understand your users’ journey to conversion…and help you more successfully cater to their needs? We know it can be hard to prove the value of the tool.  Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.


If we haven’t convinced you that call tracking is awesome yet, let me just add that it is cheap, accessible, and your competitors are probably using already. #FOMO


In this webinar, CallTrackingMetrics’ Jason Smith and Hanapin’s Mike Matta team up to show you the importance of call tracking in understanding what path users are taking to convert, gaining valuable data, and how it can serve to be a major benefit to your ROI.

You’ll learn:

  • How call tracking helps show which investments are paying off, and how to accurately calculate your ROI
  • How to use call tracking to better understand your customer journey and improve your customer experience
  • The amazing amount of rich data that comes in through call tracking, and how you can use it beyond your marketing strategy