April 11, 2017
While mobile travel sales have not eclipsed desktop sales, the trends show that mobile sales are on the rise and it is inevitable that mobile will eventually dominate in the travel industry. So… travel marketers, what are you doing in mobile? Are you doing enough?
We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies that want to stay ahead of the market trends and connect with customer in a saturated industry.
This whitepaper will discuss vital PPC Trends such as:
- How to use messaging that parallels customer search
- Utilizing Book on Google, Instant Booking, and Flight Search
- Developing a seamless mobile landing page strategy