I am obsessed with structures. As a kid I would dump out my blue plastic garbage can full of Legos in the middle of the living room and build for hours. Build. Take apart. Re-build. Then there were the times when the thousands of little pieces weren’t enough. I wanted to see just how much I could build so I’d pull the crumpled dollar bills out of my porcelain piggy bank, head … [Read more...] about The Ins And Outs Of PPC Account Expansion
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PPC Task Checklist For Account Success
Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of the checklist, and while checklist adoption may have more impact for professions like surgeons and pilots where there are actual lives on the line, digital marketers can also benefit greatly from their adoption. This remains true … [Read more...] about PPC Task Checklist For Account Success
Tips for Building Expansion Proposals
When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to make “future you” look like a genius with minimal effort. Keep track of your tangents Meetings can be an excellent petri dish for brainstorming. … [Read more...] about Tips for Building Expansion Proposals
PPC Reset: Refresh Your Outlook on Your Accounts
New year, new you. It’s a new decade and I think it’s safe to say a lot has changed in the search landscape in the last decade. With the change in decade, change in year, change in landscape, I am encouraging all you PPCers to consider doing a PPC reset: reset your outlook on your accounts and look to refresh what you’re doing. There are endless optimizations we think to do … [Read more...] about PPC Reset: Refresh Your Outlook on Your Accounts
4 Ways to Efficiently Manage Account Downtime in PPC
While every PPC account is different, all accounts have weekly fluctuations in the time required to keep the account on track. We have all experienced this. One week, you are working overtime to launch a major initiative and optimize campaigns, but the next week your account is running flawlessly with little effort leaving you with a ton of downtime. Making effective use of … [Read more...] about 4 Ways to Efficiently Manage Account Downtime in PPC
Getting The Ball Rolling – Account Analysis
The hardest step to take is the first one. PPC account analysis is the same way. A request for an account analysis sends me into analysis paralysis. The necessity of an account deep dive can manifest for a variety of reasons. Before you succumb to analysis paralysis, read through these simple account analysis steps to help get the analysis ball rolling. Review Account … [Read more...] about Getting The Ball Rolling – Account Analysis
How to Jump Start Your PPC Account for Next Year
As we are closing down the year, this is a great time to go through and audit your account to prepare for the next year. In the last few months, everyone is trying to achieve year-end goals, take advantage of seasonal traffic, and to plan out their paid search strategy for January. While pushing towards the end of the year finish line, sometimes the everyday maintenance takes … [Read more...] about How to Jump Start Your PPC Account for Next Year
Why Digital Channel Expansion Is Key To PPC Success
Every day, we sit as specialists and sift through troves of data and contemplating scenarios of how we can move the needle in our clients’ accounts. Our job is to deliver the best service possible, and provide as much value from our services. But what do you do, when you have optimized your accounts to the point where there is not much you can do, or they have reached their … [Read more...] about Why Digital Channel Expansion Is Key To PPC Success
A PPC Account Manager’s Checklist
Whether you’re the most novice paid advertiser or a seasoned vet, the question “what do I do now” has likely come up numerous times. Maybe you feel that you’ve done all you can do and are stuck. Maybe you’ve been so busy driving strategy that daily/weekly account maintenance has fallen by the wayside. Maybe you’re working through the learning curves of managing your first PPC … [Read more...] about A PPC Account Manager’s Checklist
Bring Some Organization to Your PPC Account Audits
So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to the point where we have our laundry list of suggestions? Step 1: Ask the current manager of the account the right questions Current Manager of Account: Can … [Read more...] about Bring Some Organization to Your PPC Account Audits
The Complete PPC Account Audit Guide
11/12/2019 Your PPC account is never perfect. Hopefully, that doesn’t come as a surprise to you. The truth of the matter is that no matter how hard you work on building an account and optimizing it according to best practices, you will probably miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past … [Read more...] about The Complete PPC Account Audit Guide
4 Tips For Supporting A PPC Account Team
As the digital marketing industry grows with new updates, platforms, tools, and thought processes, it’s natural for many accounts to: Expand their reach Refine more sophisticated strategies Develop new complexities This continual evolution of PPC combined with potential shifts or expansions of business goals can ultimately make it challenging for a single person to … [Read more...] about 4 Tips For Supporting A PPC Account Team
