Search Results for: bing
The Top 3 Updates From Bing in 2019
Is it just me, or has every platform been rolling out some serious changes (improvements!) the first quarter of this year? While we couldn’t possibly review every single change that has been released just these first few months of 2019, and the impact it could have on performance, we can review some key updates from Bing. Bing Integrates with Yahoo & AOL Search In case you … [Read more...] about The Top 3 Updates From Bing in 2019
Bing Ads Action Extensions: What You Need To Know
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to-action as an ad extension. Background Info There are 70 different action types that can be selected for Action Extensions including "Free Quote" and "Visit Store." Action extensions … [Read more...] about Bing Ads Action Extensions: What You Need To Know
Work Smarter, Not Harder, With Bing Ads Scripts
Feeling crunched for time? Consider automating some of your more tactical and time-consuming tasks. If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to use JavaScript to automate processes … [Read more...] about Work Smarter, Not Harder, With Bing Ads Scripts
Bing Ads Platform Integrating With Yahoo & AOL Search
Microsoft and Verizon Media – formerly Oath - recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks. Search campaigns targeting the AOL and Yahoo networks will be fully managed within the Bing Ads platform after the Oath/Verizon ad platform is transitioned out at the end of March. The … [Read more...] about Bing Ads Platform Integrating With Yahoo & AOL Search
Some Insights Into Bing’s PPC Audiences
What up! In today’s installment of, “Some Insights Into Things & Stuff”, we’ll cover some insights we here at Hanapin have come across in regards to Bing’s in-market audiences, as well as their branded “Microsoft Audience Network”. For reference, most of the findings I will speak to come from my work on an account that operates in the education vertical. What Are … [Read more...] about Some Insights Into Bing’s PPC Audiences
Bing’s New(ish) Automated Bidding Strategies
It seems to have flown a bit under the radar but Bing is slowly rolling out many of the fancy new automated bidding strategies that Google has been pushing as of recent. Bing seems to be an afterthought but lately, I’ve been seeing some good success in the channel once things are tweaked. While Bing & Google are Search at the end of the day, they have their differences and … [Read more...] about Bing’s New(ish) Automated Bidding Strategies
How To Use The Bing Overview Tab To Optimize Your Account
Staying on top of your account and campaign performance is vital to meeting your advertising goals. How do you find big takeaways in your account that you bring to your client and reporting each week? Recently Bing Ads has made enhancements to inline download and the Overview tab, that have now rolled out globally. Researching and receiving this information just got a little … [Read more...] about How To Use The Bing Overview Tab To Optimize Your Account
All The Bing Ads Tracking Updates You Need To Know In One Place
One of the most important aspects of managing an account is making sure tracking is implemented and set up correctly. The data that conversion tracking and final URLs bring in, is a crucial part of the steps you take to further optimize your paid search efforts. Let’s go through two important tracking changes and updates happening in Bing Ads. First, starting October 31st, … [Read more...] about All The Bing Ads Tracking Updates You Need To Know In One Place
AOL: Does it add value to your Bing PPC account?
AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not. I recently checked AOL's performance in a Bing account and found some surprising data that I'd like to share. To say I was surprised at the results is an understatement. My AOL findings make me more confident that Microsoft's more recent advertising move, acquiring LinkedIn, will also … [Read more...] about AOL: Does it add value to your Bing PPC account?
In-Market Audiences: Bing’s Latest Targeting Feature
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences. These new in-market audiences are designed to allow advertisers to target users that Bing determines are ready to make a purchase. Bing Ads’ in-market audiences are now available for search campaigns in the U.S. market. What are they? Bing Ads’ in-market audiences … [Read more...] about In-Market Audiences: Bing’s Latest Targeting Feature
GMC Import Tool Now Available for Bing Shopping Campaigns
Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing. The Google Merchant Center (GMC) Import tool will help you: Save time by reducing the need to maintain two separate feeds for Bing Ads and Google AdWords. Import product offers more easily from GMC to Bing Merchant Center (BMC). Keep product offers fresher … [Read more...] about GMC Import Tool Now Available for Bing Shopping Campaigns
