In PPC, you eventually get limited on what you can do with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. Since you likely don’t want to waste spend, what do you do to prevent your ads from showing for these searches? You use negative keywords. Negative keywords are the keywords you add into your … [Read more...] about [Hero Academy Video] How and When to Use Negative Keywords
Search Results for: negative keywords
Negative Keywords: How to Use Them and Why They’re Important
Chances are that if you’re reading this blog post right now, you’re at least familiar with the fundamentals of PPC. If not, check out this awesome blog post to get a basic understanding of Pay Per Click advertising. In case you need a quick recap on how keywords play a role in PPC, I will cover that first. With Pay Per Click, the idea is to bid on keywords that are related … [Read more...] about Negative Keywords: How to Use Them and Why They’re Important
Amazon Introduces Negative Keywords to Sponsored Brand Ads
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. For those who may need a reminder, Sponsored Brand ads show most regularly at the top of search results in the headline position. Here is some additional info on sponsored product ads, if you are interested. The negative keywords are a … [Read more...] about Amazon Introduces Negative Keywords to Sponsored Brand Ads
Embracing The Dark Side Of Negative Keywords
I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How can we find negative keywords? How can we … [Read more...] about Embracing The Dark Side Of Negative Keywords
Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keywords. It is also prudent to review the rules of negative keywords and ensure they are working correctly in your accounts. If you are interested in seeing more data on the issue see Sam Owens post on the topic. The Anatomy of Negative Keywords Negative keywords are used to block … [Read more...] about Reviewing Negative Keywords In Light of Recent Changes
Negative Keywords: Stop (Only) Excluding, Start Directing!
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Kirk Williams (@PPCKirk), owner of ZATO. Negative keywords are often seen only as bouncers. They stand at the … [Read more...] about Negative Keywords: Stop (Only) Excluding, Start Directing!
How To Tidy Up Your Negative Keywords
The unending wisdom of Martha Stewart tells us that "there are few rites of spring more satisfying than the annual clean." In that spirit, PPC Hero's April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. Negative keywords are an essential part to any PPC campaign. Combing through … [Read more...] about How To Tidy Up Your Negative Keywords
Negative Keywords
Negatives: https://bit.ly/ar7Yml Adding Negatives: Negative Keyword Lists: https://bit.ly/h1V1xZ … [Read more...] about Negative Keywords
The Importance of Negative Keywords
I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of keywords you don’t want anywhere near your campaigns, driving ‘bad’ traffic to your website. In order to raise your overall quality score and prevent this ‘bad’ traffic, you’re going to add some negative keywords at some point. “How can traffic … [Read more...] about The Importance of Negative Keywords
Exact Match Negative Keywords Live in adCenter
Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers that their negative keyword management had received a face-lift in the most recent version 8.1.111 of the Desktop editor, UI … [Read more...] about Exact Match Negative Keywords Live in adCenter
Using Social Media to Identify Negative Keywords
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and the problem with relying on search query reports to find negatives for your account is that … [Read more...] about Using Social Media to Identify Negative Keywords
How to Use Negative Keywords in Yahoo! Search Marketing
Match types can be tricky, especially when it comes to adding negative match keywords. Negative match keywords (or keyword exclusions) are a very effective way to reduce the number of unqualified clicks on your ad. But negatives can get confusing, and often times a manager will inadvertently add a negative that prevents a targeted keyword from showing ads. To me, Google keyword … [Read more...] about How to Use Negative Keywords in Yahoo! Search Marketing
