As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to our site over the competitor. These campaigns, most of the time, are used and known for brand awareness … [Read more...] about Competitor RLSA: Stay Top of Mind for Site Visitors
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Smart RLSA Tips for the Holiday Season
In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10% and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid adjustments are really effective. Over the years, I have … [Read more...] about Smart RLSA Tips for the Holiday Season
Why RLSA Efforts Should Have Their Own Campaigns
With Customer Match beginning to explode in the RLSA world, advertisers are getting excited about Search Network retargeting capabilities. And rightfully so, as we've seen fantastic performance with the email list targeting now available in Google Adwords. We've used email lists in a multitude of ways. We've also seen great performance from regular remarketing lists on the … [Read more...] about Why RLSA Efforts Should Have Their Own Campaigns
Show Returning Visitors Extra Love Through RLSA
In light of Valentine's Day, love is in the air and the PPC world is not exempt. We love to see those green deltas when comparing week-over-week or month-over-month performance. We love to see more clicks, more conversions, and more revenue. We also love when all of the above happens effortlessly. Unfortunately, we can’t magically make account performance blossom but we can … [Read more...] about Show Returning Visitors Extra Love Through RLSA
How To Use The New Customer Match Feature For RLSA
This week, Dennis Doubovski from Adwords Robot wrote a great post on the new customer match feature in Adwords. With this feature being new, there are a lot of different ways to go about using it. Let's go through some of the ways to split up lists and how to go about advertising to users. How To Split Up Your List The first thing to consider when creating customer match … [Read more...] about How To Use The New Customer Match Feature For RLSA
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping Campaigns. Although advertisers have long since enjoyed the many benefits of Remarketing Lists for Search Ads, this update effectively extends their application to both Shopping ads (PLAs) and Local Inventory ads (LIAs). The increased reach … [Read more...] about Google Rolls Out RLSA To AdWords Shopping Campaigns
A No-Nonsense Pros And Cons List For RLSA Implementation
Traditional pay-per-click (PPC) advertising allows advertisers to bid on relevant keywords. When a user query matches the search term the company’s advertisements appear at the top and right side of the page. This is a pretty easy concept to sell to companies. It is also a really targeted form of advertising. But guess what? Search ads just got better! In case you … [Read more...] about A No-Nonsense Pros And Cons List For RLSA Implementation
Start RLSA On The Right Foot
RLSA (Remarketing Lists For Search Ads) works similarly to traditional retargeting. RLSA shows ads to previous website visitors that are now searching on Google or Google’s Search Partners for your targeted keywords. In direct response accounts, building brand awareness is a side benefit of advertising. Direct response accounts want revenue and lead numbers. Brand awareness … [Read more...] about Start RLSA On The Right Foot
Using RLSAs To Stay Live When Budget Is Low
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months, since they track monthly budget by day, most of their product focused campaigns run out of budget early in the day. Thus, the account then runs … [Read more...] about Using RLSAs To Stay Live When Budget Is Low
Predicting RLSA Expansion In 2015
Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
Take Advantage of AdWords Audiences With RLSA Campaigns
Are you taking advantage of the Audiences tab in AdWords? If not, why not? This tab gives you the option to add audiences (groups of users who have visited your site) to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads (RLSA’s). Your bidding strategy can become increasingly targeted enabling you to move from … [Read more...] about Take Advantage of AdWords Audiences With RLSA Campaigns
Rule This Year With RLSA and Retargeting – On Demand Webinar!
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there's no better audience than one that already knows you, so it's worth spending as much time optimizing your message and ad channels for your remarketing lists as you do for your wider audience. Targeting, positioning, messaging and optimization. Doing them well is harder than … [Read more...] about Rule This Year With RLSA and Retargeting – On Demand Webinar!
