AdWords Implements Shopping Campaigns Upgrade Tool
August 12, 2014
Have you upgraded your Product Listing Ads over to Shopping Campaigns yet? The due date is coming quickly, as Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over.
Don’t hit that panic button yet! AdWords has made it easy for advertisers to make the switch to Shopping Campaigns by launching an easy-to-use tool. The tool will create a new Shopping Campaign based off of the historical performance, campaign structure, and current bids of your PLA Campaign.
Google does explain that not all campaigns are eligible for the simple switch. If you use AdWords labels or AdWords groupings in your product targeting your campaign may not be eligible until you update your data feed with custom labels.
Google also is offering a Google Hangout in order to show advertisers how to officially make the switch over in case any issues arise in your account.
AdWords has done a great job at making it easy for advertisers to make the switch over to Shopping Campaigns, so do not wait until it is too late! Make the switch.
Browse By Category
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.