In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best...

When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing.

I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen.

Read how two new Google Shopping campaign types were created in order to improve conversions and efficiency.

If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.

After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.

Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.