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Google Shopping, Product Listing Ads
Free product listings rolled out for most US accounts in April. Since launching free product listings, one brand has increased total click volume by... Read More »
Ad Extensions, Bid/Budget Management
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever. Read More »
Bing Shopping, Ecommerce PPC
When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing. Read More »
Ecommerce PPC, Google Shopping
I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen. Read More »
Case Studies, Google Shopping
Read how two new Google Shopping campaign types were created in order to improve conversions and efficiency. Read More »
Bing Ads, Ecommerce PPC
If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out. Read More »
Google Shopping, How To
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation. Read More »
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