Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best...
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Category: Product Listing Ads
5 Things Ruining Your Shopping Feed
When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing.
Final Solution For Exact Match In Shopping Ads
I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen.
Segmenting Top And Poor Product Performers - A Google Shopping Case Study
Read how two new Google Shopping campaign types were created in order to improve conversions and efficiency.
Shopping Campaigns: How Does Bing Really Stack Up To Google?
If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.
Structure Your Way To Google Shopping Success
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
New to Google Shopping? Read These 9 Tips To Own It
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.