Google Shopping, Product Listing Ads
Google Unpaid Shopping Traffic - Early Results
Free product listings rolled out for most US accounts in April. Since launching free product listings, one brand has increased total click volume by... Read More »
Google Shopping, Product Listing Ads
Free product listings rolled out for most US accounts in April. Since launching free product listings, one brand has increased total click volume by... Read More »
Display, Product Listing Ads (PLAs)
In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network. Read More »
Ad Extensions, Bid/Budget Management
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever. Read More »
Account Structure, Advanced PPC Strategies
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation. Read More »
Bing Shopping, Ecommerce PPC
When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing. Read More »
Google Shopping, How To
Custom labels in Google Shopping campaigns are a great feature to use because they can help you get more clicks for the products that deliver the best results. Read More »
Ecommerce PPC, Google Shopping
I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen. Read More »
Save time and Become the Hero with updates from PPC Hero in your inbox!
You are about to delete this job.
Are you Sure you want to delete this job post?
Enter your email address below.