AdWords Rolls Out Customized Creatives
September 26, 2014
How To Set It Up:
In order to set up customized creatives you must navigate to the Business Data section of the AdWords Shared Library.
In this new Business Data section your Ad Customizer data will be stored, and will allow you to set up ads to dynamically be updated by the Business Data feed.
Once the Business Data section is set and ready to go, you will then create ads with parameters based on the naming convention you used in your Business Data section. An example of an ad would be:
When Would You Use Customized Creatives?
- To Connect With Customers at Scale – An example would be if you sell different sizes of your product at different prices. You can dynamically insert the different sizes/prices into your ads to tailor to the audience you are targeting. This is show in the example below with kitchen mixers as the product.
- To Show real-time sales, prices, etc. – Let’s say you have a 24-hour online sale taking place for a certain product. You can put this information into the Business Data feed and then set up your ads to change accordingly throughout the day in real-time. The example below shows an ad for a television.
- To Optimize Workflow – The amount of time you put into writing ad copy can go down tremendously. Should you still test different messaging? Of course. However, as you can see in the example below, you will not have to take as much time out of your day when certain business functions differ, for example when the price of your product or service has changed.
We’re excited about this new feature and will have our findings and analysis written up in a future post.
Browse By Category
Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.