With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes – you are left with a variety of ways to reach your consumers. Maybe you’re already doing some social advertising (good for you and your brand!) and maybe you’re not. Either way, now is better than never to start looking into social networks and devising your strategy.

In the recording, Hanapin’s social experts, Eric Couch and Kristina McLane, discuss six things that you probably didn’t know you could do with your social advertising campaigns.

You’ll get expert-level tips like:

  • Creating effective custom audiences in Facebook to increase CTR
  • How to use Twitter Cards to boost lead generation
  • Utilizing features in LinkedIn for brand awareness

Here is the webinar recording:

And here is the slide presentation: