Amazon Advertising: How to Conquer This New Frontier

By Bonnie Pogorelc | @bonpogorelc

Amazon accounted for 43% of all U.S. e-commerce sales in 2016 and it is predicted to account for 50% or more of the market by 2021. Just the marketing platform alone accounts for $3 billion of North America’s advertising market, and is expected to hold $20 billion of the global market by 2020. It shouldn’t be a question of “why Amazon”, but a question of when. Now is the time to get on the platform and to begin testing.

Amazon

You’ve been hearing this over and over, but are you overwhelmed at the thought of getting started? Hanapin’s Amazon experts, Tanner Schroeder and Shannon Glass, will talk you through all the basics of Amazon advertising and give you exclusive strategies to help you boost conversions right away.

You’ll learn:

  • The importance of the Buy Box and how to get your products in there
  • The difference between Vendor and Seller Central and which is right for you
  • How to take advantage of the various ad types that Amazon has to offer