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Programmatic, Programmatic Advertising
Connected TV allows for greater reach, better targeting, increased measurement, and more control over frequency capping than traditional TV advertising. Read More »
Automation, Display
Time is tight, clients need our attention and performance still needs to happen. We have compiled a few tips to help streamline your DV360 campaigns. Read More »
News
We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020? Read More »
Programmatic, Programmatic Advertising
Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing team. Connected TV provides a... Read More »
A/B Testing, Ad Copy Testing
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One... Read More »
Display, Programmatic
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that... Read More »
Audience Targeting, Branding
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective... Read More »
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