Carrie Hinkle

Carrie Hinkle is a former Search Marketing Consultant at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.

Common Problems (and Solutions) With URL Tagging and Tracking

Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three things.

PPC Hero Got a Facelift!

A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new...

Best Practices for Multilingual PPC

Best Practices for YSM Network Distribution

If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is still a good practice. However,...

Dissecting Yahoo’s Network Distribution Settings

Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network. These expanded distribution options open...

Google Launched Comparison Ads

How to Use Negative Keywords in Yahoo! Search Marketing