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Advanced PPC Strategies
Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three things. Read More »
PPC Hero News
A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new... Read More »
Yahoo! Search Marketing
If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is still a good practice. However,... Read More »
Yahoo! Search Marketing
Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network. These expanded distribution options open... Read More »
Negative Keywords, Yahoo! Search Marketing
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