JD Prater

Former Head of Social Media at Hanapin Marketing

JD Prater is the Head of Social Media at Hanapin Marketing. He is a social strategist with 6+ years of experience in non-profit and agency environments. His expertise is in developing multi-channel digital marketing strategies to successfully attract, engage and convert audiences. He also oversees the training of all new hires and continued education for PPC Heroes. Follow JD on Twitter @JDPrater

Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates

Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!

Apple Search Ads: What You Need To Know To Improve Performance

Seven key learnings and optimizations that you can implement to improve your Apple Search Ads performance.

Stop Making These 14 Facebook Ad Mistakes In 2017

Here are the top 14 Facebook ad mistakes you should avoid making in 2017.

15 Incredible Facebook Ad Tools We Love

A roundup of Hanapin’s favorite Facebook ads tools that can save you time, provide quick insights, improve campaign performance, and automate repetitive tasks.

4 New Pinterest Targeting Options Marketers Should Be Using

Pinterest is growing up and marketers should take note. Pinterest just released new audience targeting features that make targeting the full funnel possible.

How We Increased Ecommerce Pinterest Revenue by 1042%

See how Hanapin was able to increase Pinterest revenue by 1046% and reach entirely new customers.

7 Overlooked Facebook Power Editor Features That Will Save You Time

I will be sharing often overlooked time-saving features for Facebook Power Editor so you can spend more energy on the tactics and strategy.