How We Increased Ecommerce Pinterest Revenue by 1042%

By JD Prater | @JDPrater | Former Head of Social Media at Hanapin Marketing

I’m lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook.

 

If you’ve never tested Pinterest Promoted Pins, you’re not alone. But it’s time to think beyond Facebook and find ways to attract new audiences, and Pinterest is a great place to start.

 

Why? 93% of pinners use Pinterest to plan for or make purchases! The Mary Meeker report claims that 55% of people in the U.S. use Pinterest to shop for or find products, versus 12% of those on Facebook and Instagram, and 9% of those on Twitter.

 

Pinterest Purchasers

 

This is what makes Pinterest such an attractive platform for eCommerce retailers. It has the unique ability to influence future purchases as people visit to discover new ideas and products.

 

In fact, 87% of Pinners have made a purchase after seeing a product they liked.

 

87 pinterest purchasers

 

 

At Hanapin, we employ Pinterest Promoted Pins for clients who are wanting to increase social commerce. In fact we employed a strategy that increased Readers.com’s Pinterest revenue by 1042% and reached entirely new customers. The customers they acquired through Promoted Pins also spent 25% more compared to organic Pinterest traffic.

 

promoted-pins-results

 

If you’re an eCommerce business and haven’t experimented with Pinterest, it’s not too late. Take a look at our infographic to learn more about our Pinterest Promoted Pin strategy and results, and why it might be time to give this social network a chance.

 

Pinterest Case Study

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