How We Increased Ecommerce Pinterest Revenue by 1042%
October 11, 2016
I’m lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook.
If you’ve never tested Pinterest Promoted Pins, you’re not alone. But it’s time to think beyond Facebook and find ways to attract new audiences, and Pinterest is a great place to start.
Why? 93% of pinners use Pinterest to plan for or make purchases! The Mary Meeker report claims that 55% of people in the U.S. use Pinterest to shop for or find products, versus 12% of those on Facebook and Instagram, and 9% of those on Twitter.
This is what makes Pinterest such an attractive platform for eCommerce retailers. It has the unique ability to influence future purchases as people visit to discover new ideas and products.
In fact, 87% of Pinners have made a purchase after seeing a product they liked.
At Hanapin, we employ Pinterest Promoted Pins for clients who are wanting to increase social commerce. In fact we employed a strategy that increased Readers.com’s Pinterest revenue by 1042% and reached entirely new customers. The customers they acquired through Promoted Pins also spent 25% more compared to organic Pinterest traffic.
If you’re an eCommerce business and haven’t experimented with Pinterest, it’s not too late. Take a look at our infographic to learn more about our Pinterest Promoted Pin strategy and results, and why it might be time to give this social network a chance.
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!
A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.