Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads.
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Joe Martinez
Remarketing to User Actions Instead of Page Visits
Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.
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Are My YouTube Ad Campaigns Successful?
Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy!
4 Custom Affinity Audiences To Try For Display Advertising
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.
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PPC Video Campaign Targeting Methods You Shouldn’t Forget
Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.
Continue Reading PPC Video Campaign Targeting Methods You Shouldn’t Forget
Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads
I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.
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Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants may be for you. If your organization qualifies, you can receive $10,000 USD a month...for free.
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4 Ways Google Tag Manager Will Help Your PPC
Here are four reasons why you need to try Google Tag Manager if you aren't already.
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Trust-Based PPC Marketing
There needs to be an emphasis on trust in your PPC marketing. I'll show you how to start utilizing this practice in your campaigns with real examples.
