Joe Martinez

Director of Client Strategy at Clix Marketing

Joe Martinez is the Director of Client Strategy for Clix Marketing. While he is hands-on in all aspects of PPC, his true passions lie in display, remarketing, audiences, and YouTube. He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

Utilizing Site Search Data to Improve Your Awareness Campaigns

Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads.

Remarketing to User Actions Instead of Page Visits

Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.

Are My YouTube Ad Campaigns Successful?

Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy!

4 Custom Affinity Audiences To Try For Display Advertising

Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.

PPC Video Campaign Targeting Methods You Shouldn’t Forget

Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.

Using Business Data Feeds To Implement Marketing Psychology Principles in Y...

I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.

Limitations You Need To Be Aware Of Before Applying For Google Ad Grants

If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants may be for you. If your organization qualifies, you can receive $10,000 USD a month...for free.