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Analytics, Resources
Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads. Read More »
Google Tag Manger, Remarketing
Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions. Read More »
Google Ads, PPC Strategy
Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy! Read More »
Display, Display Network
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns. Read More »
Display, Google Ads
Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options. Read More »
Ad Customizers, Google Ads
I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier. Read More »
Search
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants may be for you. If your organization qualifies, you can receive $10,000 USD a month...for free. Read More »
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