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Automation, Bid/Budget Management
Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint. Read More »
Ad Texts, Conversion Rate Optimization
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS. Read More »
Business of PPC, Client Relations
Recently, we discussed "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency. Read More »
Basic PPC Strategies, How To
“Mobile app installs” is an AdWords campaign type with the goal of driving app downloads. Learn more about this rarely used campaign type. Read More »
Basic PPC Strategies, Case Studies
Brand can be a signal of trust. RLSA takes advantage of the light bulb effect that is a side effect of brand familiarity. Read More »
Display Network, How To
Recently, I ran into an interesting change. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was accurate Read More »
How To, Quality Score
CTR may measure the relevance between the search query and ad copy, but it does not give insight into the relevance of the ad copy to landing page. Read More »
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