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Krista Hsieh

Account Manager at Hanapin Marketing

Testing New Bidding Strategies Through AdWords Experiments

An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.

From Last Click To Position-Based: An Attribution Test

Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.

Getting The Ball Rolling – Account Analysis

Need to analyze a PPC account and not sure where to begin? Get tips that will help with performing an effective account analysis!

4 Tips For Troubleshooting PPC Performance

Get tips on how to troubleshoot PPC performance and start on your way to becoming a PPC troubleshooting pro today!

Mastering The Transition To PPC Account Manager

Get tips on how to make a successful transition from production associate to PPC account manager.

Why IF Function Ads Need To Be In Your Testing Rotation

IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.