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Google Ads, PPC Strategy
Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests. Read More »
Experiments & Testing, Google Ads
An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding. Read More »
Account Structure, PPC Advice
Need to analyze a PPC account and not sure where to begin? Get tips that will help with performing an effective account analysis! Read More »
Basic PPC Strategies, Google Ads
Get tips on how to troubleshoot PPC performance and start on your way to becoming a PPC troubleshooting pro today! Read More »
PPC Advice
Get tips on how to make a successful transition from production associate to PPC account manager. Read More »
Ad Copy Testing, Ad Customizers
IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account. Read More »
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