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@katewilcoxkcco

Kate Wilcox

CRO Manager at Hanapin Marketing

Breaking CRO Best Practices: You Can Do It!

Explore a few instances in which we ignored CRO best practices and it was an utter success!

5 Lessons I've Learned (the hard way) in CRO

New to Conversion Rate Optimization? Learn 7 lessons from an experienced CRO Manager today!

Landing Page Testing: Go Big? Or Small?

Consider these critical factors so that you can make informed decisions on the level of landing page testing you should do!

Kickoff The Relationship That Your Ads Spark Using Your Landing Page Copywr...

Dive into a few of the best ways to approach mental relevance and ensure that your landing pages nurture the relationships that your PPC ads spark.

Isolate Your Competition's Weaknesses To Strengthen Your PPC Efforts

Learn about a handful of goals and questions that you can use to efficiently learn about your PPC competition.

Capture User Attention On The SERP And Hold It On The Landing Page

I’m going to share some tips and tricks with you so that you can grab your users’ attention spans and keep them focused.

5 Habits To Adopt To Keep Your Users' Experiences On Your Mind

What's one HUGE factor influencing your conversion rate? User experience. Here are 5 habits that can ensure that your users are never forgotten.