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Facebook, Image Ads
One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test. Read More »
Audience Targeting, Targeting
For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube. Read More »
Analytics, Reporting / Conversion Tracking
Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports. Read More »
Case Studies, Competitive Analysis
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads. Read More »
Audience Targeting, Display
Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences. Read More »
Programmatic, Programmatic Advertising
Hulu: you know it, you love it, you probably binge it (guilty). Here's what you need to know about advertising on it. Read More »
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