Michael Knight

Senior Account Manager at Hanapin Marketing

How to Use RSAs with Limited Data

RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight through strategic implementation.

Understanding B2B Lead Flow For PPC

B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.

4 Reasons I Prefer Facebook Ads over Google Ads

4 reasons to think about choosing Facebook ads over Google paid search.

Conventional Ad Testing Is Dead, Long-Live AI Testing

The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.

Getting Started with Programmatic Advertising

Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps.

Top 3 AdWords Updates of 2017

There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.

Competitor RLSA: Stay Top of Mind for Site Visitors

Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!