Conventional Ad Testing Is Dead, Long-Live AI Testing
The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.
Michael Knight
Senior Account Manager at Hanapin Marketing
Getting Started with Programmatic Advertising
Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps.
Top 3 AdWords Updates of 2017
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
Competitor RLSA: Stay Top of Mind for Site Visitors
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
3 Ways To Improve B2B Lead Quality
Boost PPC lead quality through these 3 tips for B2B marketers.
Use These Competitor Tools To Improve Results Through Competitor Insights
Learn what tools to use to form an analysis of competitor insights that are directly influencing change in SERPs and ad performance.
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