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PPC Advice, PPC Strategy
Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps. Read More »
Google Ads, How To
RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight through strategic implementation. Read More »
How To, PPC Advice
B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC. Read More »
Facebook, Google Ads
4 reasons to think about choosing Facebook ads over Google paid search. Read More »
A/B Testing, Ad Copy Testing
The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions. Read More »
Ad Customizers, Ad Extensions
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018. Read More »
Google Ads, PPC Opinion
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign! Read More »
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