Rachael Law is an expert PPC Account Analyst at Hanapin Marketing, where she focuses on analytics, account optimization and CRO. Before moving into digital advertising and marketing analysis, Rachael studied Mathematics at Indiana University.
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures. Read More »
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but... Read More »
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