Rob Boyd

Rob is a former Account Director at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.

PPC Strategy

My Three Biggest Mistakes in PPC

Basic PPC Strategies, Google Ads

AdWords Labels: Cut Back On Navigation and Reporting Time!

Basic PPC Strategies, Bid/Budget Management

A Three Step Guide To Account Growth

Advanced PPC Strategies, Experiments & Testing

Profit Per Keyword...Beats Cost Per Acquisition Every Time

Analytics, Conversion Rate Optimization

In-Page Analytics: Changing Mobile Best Practice Perceptions

Ad Texts, Advanced PPC Strategies

Ad Testing With Tight Margins: Keep Control

Google Ads, Google Plus

Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?

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