Ryan Opal

Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.

In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.

This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.

This blog post is a how-to guide if your search ads are constantly flagged for policy disapprovals, even though they are not infringing upon the policy that the algorithm is flagging them for. 

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.