Ryan Opal

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy. 

This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry.

This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.

This article covers the March 2019 Facebook Campaign Manager updates and why they matter to social marketers.