Ryan Opal

How To Transfer Google Campaigns to Microsoft Ads

September 1, 2020 By Ryan Opal

Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.

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The Guide To Google Ads’ Reach Planner

July 20, 2020 By Ryan Opal

In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.

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Google Ads Audience-Based Campaign Restructure Case Study

May 21, 2020 By Ryan Opal

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

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Methods for PPC Success in Times of Uncertainty

March 26, 2020 By Ryan Opal

This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.

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Google Policy Ad Disapprovals: A Story of False Flags

November 19, 2019 By Ryan Opal

This blog post is a how-to guide if your search ads are constantly flagged for policy disapprovals, even though they are not infringing upon the policy that the algorithm is flagging them for.

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Frequency Capping in Digital Advertising

August 26, 2019 By Ryan Opal

This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy.

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