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Ryan Opal

Paid Media Strategist at Brainlabs

Google Ads Audience-Based Campaign Restructure Case Study

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

Methods for PPC Success in Times of Uncertainty

This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.

5 Essential Facebook Ads Audiences for 2020

This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.

Google Policy Ad Disapprovals: A Story of False Flags

This blog post is a how-to guide if your search ads are constantly flagged for policy disapprovals, even though they are not infringing upon the policy that the algorithm is flagging them for.

Facebook Ads Event Tracking Tool

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

Frequency Capping in Digital Advertising

This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy.

New Client New Industry? Where to Begin

This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry.