Sarah Stemen

Sarah Stemen is an account manager at Hanapin Marketing. She has been working in digital marketing for 7 years, and has her MBA. She came to Hanapin Marketing after working primarily on the client side within the insurance and financial services industry. Sarah worked for large well known brands such as BMW Financial Services and Nationwide Insurance, but she loves the variety and excitement of agency life.

Google’s Search Rater Guide Shares How Google Ranks Websites

December 17, 2015 By Sarah Stemen

Google recently published a guide to train search raters. It is by far the most complete list of instructions that Google has ever openly published.

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Smart Keyword Mining And Growth Is Still Important

November 17, 2015 By Sarah Stemen

Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client.

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Using Search Funnels To Measure Branded Performance

November 9, 2015 By Sarah Stemen

Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels.

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Easy Ways To Measure The Value Of Branded Campaigns

November 2, 2015 By Sarah Stemen

Throughout the month of November, we'll review easy ways to measure the value of branded campaigns.

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Google Analytics Cohort Report Video Explanation

November 2, 2015 By Sarah Stemen

Google Analytics added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time.

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A No-Nonsense Pros And Cons List For RLSA Implementation

September 21, 2015 By Sarah Stemen

If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each method and the pros and cons of each.

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Analyzing Google’s May 5th Livestream Event Updates

May 7, 2015 By Sarah Stemen

On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.

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A Study Of Quality Score And Recommendations We Can Act Upon

May 1, 2015 By Sarah Stemen

We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.

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Setting Clear PPC Expectations From The Beginning

March 23, 2015 By Sarah Stemen

Setting expectations is a way to be successful with clients. Using a timeline to show the client the direction the account is a great way to set expectations.

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