Google Analytics Cohort Report Video Explanation

By Sarah Stemen | @runnerkik | Account Manager at Hanapin Marketing

Google Analytics recently added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time. The true value of the report comes from segmenting the data. In the video example below, the segments of data are “All Sessions,” “Email,” “Paid Search,” and “Users who completed a transaction.” We can use this data in combination with our marketing efforts to better understand post first visit interactions with the website.

 

 

Conclusion

 

With the holiday’s coming soon, many sites see additional traffic. This is a good time to make use of cohort reporting. You can use the report to analyze behavior in the days and months following the holiday shopping cycle. The reporting gives you a view into your traffic retention, and knowing the buying cycle can help you time marketing campaigns to improve your traffic and retention.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.

It's Not a Circus, it's an Excel Extravaganza!

We’re celebrating a week of Excel, an essential tool in any PPC marketer’s life. In these webinars, Hanapin experts will offer up tools and functions that can make your job easier and more efficient.