Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.
Shannon Macklin
How To Navigate Google Optimize – A Free Website Optimization Tool
This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.
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3 Connections Between Paid Search and CRO
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized.
When To Create New PPC Campaigns
In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network.
3 Must-Dos When Tracking Multiple Conversion Actions
Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn.
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When National News Impacts Your Client
Staying up-to-date on the latest events that may impact our clients in a negative or positive way.
Sticky Notes, To-Do Lists, Status Docs – Oh my!
In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.
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Adjusting Between E-Commerce and Lead Generation
If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.
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How Google Determines Which Ads To Serve
Explore the factors that go into how Google determines which ad to show with the search results.
Are Coupons and Promotions Worth Your Time?
Do coupons and promotions actually work in paid search? As it is for most things in digital, the short answer is that it depends on the business.
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The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
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The Ins and Outs of Yahoo Sponsored Mail Ads
Learn about what Yahoo Sponsored Mail Ads are, how to set them up, and optimizations to take them to the next level.
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