Shannon Macklin

CRO Strategist at Brainlabs

After graduating from the Indiana University School of Informatics, Shannon joined Hanapin Marketing as a Production Associate. Since then, she has managed multiple SMB accounts and is now managing enterprise accounts.

How To Navigate Google Optimize - A Free Website Optimization Tool

This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.

3 Connections Between Paid Search and CRO

There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized.

When To Create New PPC Campaigns

In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network.

3 Must-Dos When Tracking Multiple Conversion Actions

Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn.

Dynamic Search Ads For Beginners

Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.

When National News Impacts Your Client

Staying up-to-date on the latest events that may impact our clients in a negative or positive way.

Sticky Notes, To-Do Lists, Status Docs – Oh my!

In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.