Shannon Glass

Account Manager at Hanapin Marketing

After graduating from the Indiana University School of Informatics, Shannon joined Hanapin Marketing as a Production Associate. Since then, she has managed multiple SMB accounts and is now managing enterprise accounts.

Sticky Notes, To-Do Lists, Status Docs – Oh my!

In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.

Adjusting Between E-Commerce and Lead Generation

If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.

How Google Determines Which Ads To Serve

Explore the factors that go into how Google determines which ad to show with the search results.

Are Coupons and Promotions Worth Your Time?

Do coupons and promotions actually work in paid search? As it is for most things in digital, the short answer is that it depends on the business.

The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up

Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.

The Ins and Outs of Yahoo Sponsored Mail Ads

Learn about what Yahoo Sponsored Mail Ads are, how to set them up, and optimizations to take them to the next level.

4 Tips to Conquering Amazon Product Ads

Explore 4 tips on how to effectively use Amazon Products Ads via Amazon Seller Central and start getting your product in front of your target audience.