Shannon Macklin

Account Manager at Hanapin Marketing

After graduating from the Indiana University School of Informatics, Shannon joined Hanapin Marketing as a Production Associate. Since then, she has managed multiple SMB accounts and is now managing enterprise accounts.

3 Must-Dos When Tracking Multiple Conversion Actions

Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn.

Dynamic Search Ads For Beginners

Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.

When National News Impacts Your Client

Staying up-to-date on the latest events that may impact our clients in a negative or positive way.

Sticky Notes, To-Do Lists, Status Docs – Oh my!

In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.

Adjusting Between E-Commerce and Lead Generation

If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.

How Google Determines Which Ads To Serve

Explore the factors that go into how Google determines which ad to show with the search results.

Are Coupons and Promotions Worth Your Time?

Do coupons and promotions actually work in paid search? As it is for most things in digital, the short answer is that it depends on the business.