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Dynamic Remarketing, Dynamic Search Ads
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing. Read More »
Conversion Rate Optimization, How To
This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool. Read More »
Basic PPC Strategies, Conversion Rate Optimization
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized. Read More »
Display, Product Listing Ads (PLAs)
In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network. Read More »
Search
Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn. Read More »
Client Relations, Opinion
Staying up-to-date on the latest events that may impact our clients in a negative or positive way. Read More »
Tools
In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists. Read More »
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