Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
December 16, 2007
Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we will help you catch more clicks and conversions with better ad texts by using the right lures!
The internet is like an ocean. There are little fish swimming around, looking to nibble on something – they are known as searchers. Search engine marketers are the fishermen of this vast body of virtual water. Your PPC account is your tackle box with plenty of useful tools. From a certain point-of-view, ad texts are your lures. You need to have have the best lures to snag the best fish in the sea!
Here’s what in store for the week. Get your fishin’ gear ready!
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