Google Ads, Reporting / Conversion Tracking
How To Calculate Effective Click-Thru Rate
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful. Read More »
Google Ads, Reporting / Conversion Tracking
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful. Read More »
A/B Testing, Experiments & Testing
Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference. Read More »
Bid/Budget Management, Google Ads
One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns. Read More »
Advanced PPC Strategies, Display
One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds. Read More »
ABM, Ad Campaigns
One specialist shares her top 5 tips for taking a PPC holiday without disaster striking. Read More »
ABM, Ad Campaigns
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey. Read More »
Experiments & Testing, Google Ads
One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts. Read More »
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