Business of PPC, PPC Theory
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3... Read More »
Business of PPC, PPC Theory
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3... Read More »
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Basic PPC Strategies, Geo Targeting
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list. Read More »
Ecommerce PPC, Search
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends. Read More »
Google Ads, Opinion
Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic. Read More »
Bing Ads, Mobile
Nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. Learn how to successfully capture that mobile traffic through Bing. Read More »
Ecommerce PPC, Google Shopping
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Read More »
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