Ad Extensions, Competitive Analysis
The Most Underutilized Microsoft Advertising Features
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves. Read More »
Ad Extensions, Competitive Analysis
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves. Read More »
Google Ads, Google Display Network
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more. Read More »
Bid/Budget Management, Conversion Tracking
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns. Read More »
PPC KPIs, Search
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns. Read More »
Branding, Geo Targeting
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions. Read More »
Case Studies, Competitive Analysis
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads. Read More »
Ad Copy Testing, Search
This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits. Read More »
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