Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.

This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.

In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.

This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry.

TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained.

Learn how to use Facebook's Custom Reporting feature to more efficiently prepare and present data in a way that's simple yet effective.

In this blog, we compare Google lead ad extensions and LinkedIn lead gen forms and the differences between the two when it comes to capturing quality leads.