Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4...

Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid...

There are a lot of great reasons why travel businesses should be running Pinterest ads, but here are our top 4.

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

Pinterest, as a relatively new advertising platform with promising potential, is the perfect place to start diversifying your digital strategy.

Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.