If you are ready to start advertising on LinkedIn, then this is the video for you. In this new lesson on Hero Academy, Paid...

Measure and optimize Facebook Ads campaigns for real-world outcomes that actually make a business impact.

In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms: The personalized attention.

Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4 Custom Conversions for content engagement.

Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid...

There are a lot of great reasons why travel businesses should be running Pinterest ads, but here are our top 4.

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.