Account Structure, Basic PPC Strategies
Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons. Read More »
Account Structure, Basic PPC Strategies
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons. Read More »
Account Structure, Basic PPC Strategies
Account Structure, Basic PPC Strategies
Account Structure, Advanced PPC Strategies
With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns. Read More »
Account Settings, Account Structure
This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change. Read More »
Account Structure
I feel there is often a good reason that advertisers should segment by match type. This post explains my three main reasons for considering match type segmentation. Read More »
Account Structure, Advanced PPC Strategies
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