Advanced PPC Strategies, Excel
Creating Better Client Facing Reports With Excel
By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend... Read More »
Advanced PPC Strategies, Excel
By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend... Read More »
Advanced PPC Strategies, Competitive Analysis
Learn some advanced ways to stay updated on who your competitors are, what keywords they are bidding on, and discover what can be profitable for you. Read More »
Advanced PPC Strategies, How To
When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords. Read More »
Advanced PPC Strategies, Google Ads Scripts
I'll show you the process of writing a script from scratch that pauses your AdWords account and my process for making the script more powerful and efficient. Read More »
Advanced PPC Strategies, Analytics
The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions.. Read More »
Advanced PPC Strategies, Business of PPC
Advanced PPC Strategies, Conversion Tracking
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics. Read More »
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