Automation, Machine Learning
Automated Bidding Strategies By The Numbers
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that... Read More »
Automation, Machine Learning
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that... Read More »
A/B Testing, Ad Copy Testing
Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results. Read More »
Automation, Conversion Rate Optimization
27% of marketing executives plan to consider the use of a chatbot as part of their 2018 marketing plan. Gain a greater knowledge of how chatbots work and how you can increase visits and engagement with your brand. Read More »
Automation, Bid/Budget Management
One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it. Read More »
Audience Targeting, Automation
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data. Read More »
Automation, Bid/Budget Management
In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords. Read More »
Automation, Basic PPC Strategies
From lead gen to E-commerce, awareness goals to last click measurement, every account manager should attempt to implement these six strategies. Read More »
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