Today’s marketers need to know about one of the most powerful marketing tactics available — Facebook Messenger marketing with chatbots. This is your guide.

In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing plan - as well as...

We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.

By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).

Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts.

Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.