If you’re a paid search practitioner, you know how important it is to be efficient and proactive with your campaigns. As the world of paid search gets more competitive, and consumer behavior changes, advertisers need tools to help them automate...
What Pride & Prejudice Taught Me About Automation
Lean into automation. It’s a truth universally acknowledged that a digital marketer in possession of an account, must be in want of great performance.
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Six Dangers of Automation in Marketing
Automation software is a great tool for streamlining your business operations; however, there are some dangers in automating marketing. Read on to learn more.
The Art and Science of PPC Account Structures
CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend.
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How Automation Hurts Rank, And How to Fix It
Learn how automated bidding can hurt your ad rank, how your rank determines success and the techniques you can use to improve your rank in spite of automation.
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What strategic moves are agency leaders making in 2021/22?
Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!
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Why Chatbot Marketing is the Future in Marketing
Businesses use chatbot marketing to improve the customers experience. Discover how chatbot marketing is changing the way customers interact with brands.
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How to Enhance Your PPC System with Artificial Intelligence
AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.
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5 Ways AI Can Improve Your Paid Ads Campaigns
Using AI can improve your paid ads and be a massive time saver while helping you to optimize performance. Read this article for more details.
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6 PPC Automation Tools and Scripts to Start 2021 Right
This article gives a brief explanation of what PPC automation is and 6 tools and scripts to kickstart your 2021 PPC campaigns.
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Why You Need To Be Using Google Ads Bid Automation
When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.
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How to Automate Excel Solver
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.
