We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.

By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).

Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts.

Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.

Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.

Explore insights from testing the Facebook campaign budget optimization tool for 30 days.

Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!