This article gives a brief explanation of what PPC automation is and 6 tools and scripts to kickstart your 2021 PPC campaigns. Read More »
Automation, Bid/Budget Management
When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts. Read More »
Automation, Google Ads
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts. Read More »
Automation, Google Shopping
AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information. Read More »
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