Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most...

6 things you might not know about Google's optimization score and how digital marketers should treat this metric.

Python has a major focus in SEO but what about PPC? Adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent.

Here is how you effectively scale GTM tags across thousands of child sites utilizing the resources at hand.

Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.

Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently.

Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. But are internal tools up to the job? Here is an unbiased assessment.