One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.

AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information.

This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.

As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the best ones.

Time is tight, clients need our attention and performance still needs to happen. We have compiled a few tips to help streamline your DV360 campaigns.

Turn Facebook ads on and off with automated rules. An alternative to ad set start and end dates.

In this monthly post, we bring you the latest from all of the major platforms.