This article gives a brief explanation of what PPC automation is and 6 tools and scripts to kickstart your 2021 PPC campaigns.

When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.

AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information.

This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.

As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the best ones.