Category: Bid/Budget Management

When Target CPA Isn’t Hitting Your Target

One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it.

The Pros and Cons of PPC Bidding

In this webinar, Hanapin’s Michael Knight and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.


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