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ABM, Account Structure
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance... Read More »
Bid/Budget Management
This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments. Read More »
Automation, Bid/Budget Management
When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts. Read More »
Automation, Bid/Budget Management
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis. Read More »
Account Settings, Bid/Budget Management
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test. Read More »
Bid/Budget Management, Google Ads
One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns. Read More »
Bid/Budget Management, Search
Review your current bidding strategy options in Google Ads and how best to use each method. Read More »
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