3 Forecasting Strategies For PPC Data Anomalies
COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.
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Category: Bid/Budget Management
When To Test Google Ads Portfolio Bidding
In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.
Click Share Vs Impression Share - Which One Should You Care About?
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.
How To Eliminate Wasted PPC Spend
I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.
PPC In The Time Of COVID-19: You Asked, We Answered
Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say.
Paving Our Way Towards Automated Bidding
Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests.
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.