Advanced PPC Strategies, Bid/Budget Management
In this post, we analyze the recommendations from Google’s Optimization Score tool and how to discern when recommendations should or should not be implemented. Read More »
Advanced PPC Strategies, Automation
Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! Read More »
A/B Testing, Account Structure
Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more. Read More »
This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments. Read More »
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