Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests.

In this monthly post, we bring you the latest from all of the major platforms.

Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.

Here's what you need to know about Facebook's mandatory move away from ad set budgets to campaign budgets. The change will take place as early as Feb 2020.

By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.

The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some...

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.