Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will...

If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool. 

In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing plan - as well as...

Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. This post serves as a primer to the bidding types.

We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.

Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!

By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).