When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.

One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns.

Review your current bidding strategy options in Google Ads and how best to use each method.

This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.

COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.