In this post, we analyze the recommendations from Google’s Optimization Score tool and how to discern when recommendations should or should not be implemented. Read More »

Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! Read More »

Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more. Read More »

These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences. Read More »

This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments. Read More »

When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts. Read More »

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis. Read More »