Review your current bidding strategy options in Google Ads and how best to use each method.

This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.

COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.

In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.

Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.

I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.

Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say.