Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!

By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).

Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.

You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.

Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.

Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!

Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.