In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be...

Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. This post serves as a primer to the bidding types.

We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.

Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!

By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).

Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.

You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.