Basic PPC Strategies, Bid/Budget Management
When Are Flexible Bidding Strategies Right For You?
Google offers 6 flexible bidding strategies. Depending on your goals, you may or may not want to use one of these bidding strategies. Read More »
Basic PPC Strategies, Bid/Budget Management
Google offers 6 flexible bidding strategies. Depending on your goals, you may or may not want to use one of these bidding strategies. Read More »
Bid/Budget Management, Excel
Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric. Read More »
Advanced PPC Strategies, Bid/Budget Management
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth. Read More »
Advanced PPC Strategies, Bid/Budget Management
Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume. Read More »
Advanced PPC Strategies, Basic PPC Strategies
My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it. Read More »
Bid/Budget Management, How To
Ignoring hourly bid modifiers is either hurting you directly, by spending inefficiently or hurting your potential, by leaving conversions on the table. Read More »
Basic PPC Strategies, Bid/Budget Management
We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account. Read More »
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