Congruence analysis is an important area to focus on to align your PPC and CRO strategies. Read this article to learn why congruence should...

Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.

Ogilvy's Dan Bennett will kick off Hero Conf Austin! Dan co-leads the behavioral science practice within Ogilvy Consulting London. See what his keynote's about.

If the goal of conversion rate optimization (CRO) is to alter users’ behavior, we need to first understand how they currently behave and what’s preventing them from taking that desired action.

In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.

Landing page copy can make or break a user's journey at any point of the conversion funnel. Here are some areas to consider when improving your landing page copy, plus a few tips to strengthen your copy now! 

If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your conversions - sometimes you have...