Category: Conversion Rate Optimization

Ad Copy Tips For the COVID Era

Striking the right balance between promotional and socially conscious messaging is a challenge right now. Here are tips to consider.

PPC & CRO Congruence: Why It Matters

Congruence analysis is an important area to focus on to align your PPC and CRO strategies. Read this article to learn why congruence should matter to you and a couple of places to look for optimization opportunities in your ad copy and on your landing...

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