If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.

Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy. 

B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.

The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.

A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.

In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to adhere...