B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.

The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.

A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.

In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to adhere...

Get ready to walk through common errors, headaches, and solutions so you can super-mega-optimize your shopping feeds.

Get tips for how to handle common issues and get the most out of your Google Shopping ad campaigns!