Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.

This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.

Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!

Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?

Instagram followers don’t mean anything if your products aren’t selling. Read on to find our six useful tips that can turn those followers into customers!

Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.

Join Elliot Kemp, Digital Marketing Account Manager, from Hanapin Marketing as he walks through the latest e-commerce strategies on digital marketing platforms.