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Amazon, Display
One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads. Read More »
Ecommerce PPC, Holidays
This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon. Read More »
Ad Copy Testing, Ecommerce PPC
Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns. Read More »
Ecommerce PPC, Google Shopping
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account. Read More »
Ecommerce PPC, Google Shopping
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative. Read More »
Ecommerce PPC, Google Shopping
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand. Read More »
Ad Customizers, Ecommerce PPC
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option! Read More »
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